Discovery
Scouts creators on Instagram by keyword, judges fit with AI and runs the outreach; Kedar's Meldit platform
Give Discovery the keywords and criteria and it scouts Instagram, runs an AI pipeline over each creator's content to judge fit, shortlists, and reaches out: it sends the DM, asks for rate cards and contacts, and carries the conversation over Instagram, WhatsApp and email while the campaign owner validates what goes out. Kedar owns the whole platform, Django backend to React front end; nearly every commit is his.